Make way for the pint-sized and all-new 2018 Ford EcoSport

If the last few years have shown us anything it's that the market is hungry for the subcompact crossover. Their typically sporty designs, stance that's higher off the ground than a sedan, and ability to haul a bit of cargo and still zip around cities like Columbus, OH make them especially appealing to the young professional and under crowd. On average, these shoppers (or their parents) are still going for a budget-friendly option and don't need all the space SUVS or even compact crossovers provide.

Until recently the Ford Escape was the smallest member of the crossover/SUV lineup for the brand, but this year the all-new 2018 Ford EcoSport (pronounced 'Echo Sport') has arrived as the "baby" offering and is ready to take on this competitive segment.

The EcoSport is available in four trims and we aim to carry them all:

 

  • S
  • SE
  • SES
  • Titanium

The SE and Titanium are currently our most popular options with our customers from Hilliard and Grove City.

The S trim keeps things simple, but you won't feel starved for technology. There's auto on/off lights, Bluetooth, a rearview camera, cruise control, and a driver information display. This trim is a perfect choice for Dublin parent's in search of a teen's first car because it keeps the technology on the light side while they spend a few years developing good driving habits. On the other end of the spectrum, the Titanium has standard leather seats, blind-sport monitoring, and 10 Bang & Olufsen premium speakers.

Packages for safety, technology, and convenience help round out the SE and SES trim, allowing shoppers to tack on exactly what they want and leave off the things they don't need.

For more information on this all-new model that has quickly become a popular choice here at Roush Ford, contact us or stop in for a test drive!

Categories: News, New Inventory

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